Men's watches

How to choose a men’s watch

Start from use: a dive watch for the sea and sport, a military or field watch for every day, a time-only for dressier occasions, a GMT for travel. Then the movement: automatics wind with your wrist, quartz is more accurate and needs no attention.

Which size

For an average wrist (17-18 cm) cases from 38 to 42 mm work well; above 18 cm, 43-45 mm is comfortable too. Lug to lug, listed on each product page, matters as well: if it is wider than your wrist, the watch overhangs. This category has watches from 40 mm up and the unisex models: use the Gender filter to see the men’s ones only.

Why an independent brand

Microbrands offer Seiko, Miyota, Sellita or ETA calibres, sapphire crystal and solid water resistance at lower prices than the big names, often in limited editions. We are an official retailer of every brand: manufacturer warranty, free shipping in Italy, 14-day returns.