There are a number of ways to set yourself apart as a brand.  You  can have a signature, unique style, you can have an iconic model, you can create intricate complication…  Projects Watches does things a little differently, partnering with various designers to create visually interesting styles at a mass market price point.  One of their latest offerings is the Projects Watches Outside Watch, a quartz watch that distinguishes the hour and minute hand, not by length, but by width.

The all black design is starkly interrupted by two bright white squared off baton style hands, both extending out to the edge of the dial.  The thinner hand is the minute hand, while the thicker one shows the hours.  Simple and clean, with no date window and a crown rotated down to 4:00, the 40mm black IP case is almost an extension of the dial. The watch measures 40mm in diameter and is a nice and thin 8.85mm.